01
Strategy and positioning
A focused session establishes what the business needs to communicate and why.
- Primary audience and buying problem
- Core offer and positioning direction
- Website goal, customer action and success criteria
CONNECTED FOUNDATION · CONNECTED BUSINESS PACKAGE
The FOUNDATION: Connect strategy, brand, website, marketing and practical AI around the business.
A connected business foundation combining strategy, brand direction, a three-page website, marketing planning and one agreed practical workflow.
$599R8,999 · once off
WHO IT’S FOR
A focused fit for the right stage of business.
Established or growing businesses that need stronger positioning, more space to explain their services and a connected digital plan.
WHAT IT SOLVES
- Your offer needs more explanation than one page allows
- Prospects are unsure whether your service fits
- Your website, marketing and tools are operating as separate pieces
EXACT PACKAGE BREAKDOWN
What you receive for the price.
Every item below forms part of the package. Anything outside this list is discussed and quoted before work begins.
02
Mini brand-direction guide
A practical visual system for consistent use across the website and basic marketing.
- Approved colour palette and typography
- Image and graphic direction
- Simple rules for applying existing brand assets
03
Three-page professional website
Three strategically planned pages give the business enough space to explain, prove and convert.
- Three agreed pages, commonly Home, Services and Contact or About
- Desktop, tablet and mobile-responsive build
- Clear navigation, calls to action and enquiry journey
04
Conversion-focused website copy
The message is structured around what the customer needs to understand before making contact.
- Page headlines and supporting copy
- Offer and service explanations
- Objection handling, trust content and calls to action
05
Marketing roadmap
A practical plan connects the website to the channels and content that will support it.
- Priority audience and channel direction
- Core content themes and message priorities
- Recommended customer journey and next actions
06
SEO foundations
Each page receives a clear technical and content structure for search visibility.
- Page titles and meta descriptions
- Logical heading structure and internal links
- Image-alt guidance and search-friendly page copy
07
Practical AI implementation plan
AI recommendations are matched to the business instead of added as decoration.
- Relevant use cases and tool recommendations
- Cost, credit, privacy and ownership considerations
- Human review and responsibility points
08
One AI-supported workflow
One simple agreed workflow is mapped, configured and tested within the tools available.
- Defined input, steps and human action
- Reusable instructions or prompt structure
- Testing and handover guidance
09
Launch and handover
The website and agreed workflow are checked and explained before completion.
- Responsive, link and form testing
- Agreed hosting and domain setup
- Website and workflow handover guidance
INCLUDED IN THE PRICE
Included.
- All nine deliverable areas shown above
- Three complete, agreed website pages
- A mini brand-direction guide
- Copy shaping across the three pages
- One defined AI-supported workflow
- Basic on-page SEO foundations
- Responsive and enquiry-path testing
- Agreed domain and hosting setup
- Focused review checkpoints and handover guidance
OUTSIDE THE PACKAGE
Not included.
- More than three website pages unless quoted separately
- A complete brand-identity programme or original logo design
- A large online shop, complex membership platform or custom application
- Multiple automations or advanced API integrations
- Paid advertising, advertising spend or ongoing campaign management
- Ongoing social-media posting or monthly content production
- Third-party subscriptions, API usage, transaction fees or paid assets
- Unlimited revisions or work outside the agreed project window
- Guaranteed rankings, leads, revenue or automation reliability
WHAT I NEED FROM YOU
The project needs your input to move.
The timeline depends on receiving complete information and focused feedback. Delayed content or approvals move the delivery date.
- Accurate business, offer, service, pricing and contact information
- Existing logos, photographs and approved brand assets
- Product, service, testimonial and legal content that only the business can verify
- Access to the domain, hosting, analytics and agreed external tools
- Consolidated feedback and approval at each checkpoint
- A responsible person who will own and review the AI-supported workflow
PROCESS & TIMELINE
A defined route from clarity to launch.
Expected timeline: Typically 2–4 weeks after all required content, access and feedback are supplied.
- 01
Strategy
Confirm positioning, audience, offer, pages, customer journey and the workflow to be addressed.
- 02
Brand and content direction
Establish the mini visual system, page structure and conversion-focused copy.
- 03
Website build
Build the three responsive pages and connect the agreed enquiry pathway.
- 04
AI workflow setup
Map, configure and test the one agreed practical workflow with human controls.
- 05
Review, launch and handover
Apply consolidated feedback, complete checks, launch and explain the finished foundation.
INVESTMENT
$599 R8,999 · once off
Dollar and rand figures are separate fixed regional prices, not live currency conversions. Third-party subscriptions, usage credits, payment fees, advertising spend and other external charges are separate unless the written proposal states otherwise.
OTHER OPTIONS
Need more—or less—room?
FREQUENTLY ASKED QUESTIONS
Useful answers, before we talk.
How long does it take?
Typically 2–4 weeks after all required content, access and feedback are supplied.
What do I need to provide?
Accurate business information, offer details, existing brand assets and content where available, plus feedback and approval at the agreed checkpoints.
Are hosting and a domain included?
The Build and The Foundation include the agreed hosting and domain setup. Ownership, renewals and any third-party platform charges are documented in the written proposal before work begins. The Legacy uses the client’s existing approved website and digital foundation.
What happens if I request work outside the package?
Nothing extra is added silently. Additional pages, integrations, revisions or implementation are quoted and approved before that work begins.
How do payments work?
The fixed regional price, payment arrangement, project window and final written scope are confirmed before work begins. A discovery call is the first step.
READY WHEN YOU ARE
Is The FOUNDATION right for your business?
A short discovery call will confirm the fit, the written scope and the real costs before you commit.