Service and package structure
Shay's Driving School: a business-led digital foundation.
A confident service website with training information, clear action points and a campaign registration journey designed around real customer steps.
THE REQUIREMENT
Start with the business problem.
Present multiple training services clearly while giving prospective learners a direct route to book, enquire and participate in a community campaign.
DELIVERED SCOPE
What was built.
The scope reflects this project. It is not a claim that every package includes every item.
Mobile-responsive website
Booking and WhatsApp pathways
Drive It Forward campaign section
Embedded registration journey
CUSTOMER JOURNEY
How the pieces connect.
- 01Choose a learning need
- 02Review the relevant service
- 03Book or register
- 04Information reaches the business
- 05Human follow-up
READY WHEN YOU ARE
Build around the customer journey.
The right solution depends on your audience, offer, workflow and the human action required at the end.